Post Holiday means Recovery and Planning for Hispanic shoppers
The Post Holiday season sees families "nesting" in an attempt to fall back into normal routines after the stress of the holidays. For the Hispanic consumer, it is a time of recovery and planning, but without missing an opportunity to celebrate occasions, both big and small.
During Post Holiday, the Hispanic shopper is taking time to re-organize the household and the finances, while preparing for a new year. Hispanic families seek opportunities for social gatherings as they look for ways to get out of the house to avoid feeling cooped up.
To connect with Hispanic shoppers during this season, retailers should focus on a few key areas.
• Emphasize value meals and shopping deals that are lighter, easier meals for the whole family. Bundled meal components for casseroles, stews and chicken dishes work well as value plays a continuous role in shopping decisions.