Pop up the volume with feature and display

Research shows that microwave popcorn makes it on shoppers' lists only 55 percent of the time, while 45 percent of popcorn shoppers impulsively decide to purchase this category while in-store¹.

So what does it take to get more shoppers buying microwavable popcorn? Get it noticed!

Disrupt shoppers and drive their impulse buying behaviors by placing microwave popcorn on both feature and display—where it is a proven deliverer of the highest snack volume lift of over 800 percent. Retailers have been doing this less in recent years compared to other salty snack categories, which has helped these categories grow 5 to 7 percent, outpacing microwave popcorn, which has been flat since 2007².

Additional research shows that retailers see higher microwave popcorn category lifts (+34 percent) when they conduct stand-alone promotions at a 20 percent discount compared to events with multiple brands³.

Both of these often untapped opportunities can help drive growth for microwave popcorn and the overall salty snack category.

¹ Source: Path to Purchase Research 2010
² Source: Symphony RI Group Snack Analysis, April 2010
³ Source Symphony IRI Info Scan (FDMx) weekly data: 52 w/e 2-14-10; Average Volume Lift at 20% discount