B2B | Shopper Connection | October/November 2010
Moms want quick, easy meals during Holiday season
Chief household shoppers are of two minds during the holiday season. They certainly think about the big gatherings, but they also need to be as expedient as possible in meeting their family food needs every other day of the Holidays.
Stores that capitalize on insights from ConAgra Foods Shopper Seasons research have a better chance of capturing Moms' trips for the big festivities as well as for the quick, simple, convenient meals they focus on daily. To save time, energy and money, Moms consolidate. Everyday meals can become simpler and less expensive: main meals may be potluck or include less costly meats, fewer choices or extras, and less baking or communal baking occurs. Ideas that help Moms multitask have particular appeal.
Retailer ideas that facilitate female bonding (cookie exchanges) and multi-generational connections (grandmas and kids cooking together) can resonate and be especially productive. Also, through messaging and merchandising, encourage her to try some new personal signature dishes for the Holiday meal. Finally, for some larger stores build performance with a multi-branded, multi-category Holiday Barge display of many holiday foods in one solution center.
Ultra-convenient meals, the ultimate shopability in center-store
Retail performance in test stores this year suggests that the Ultra-Convenient Meals (UCM) destination center could become a center-store hub in 2011. The unique design of this 16-foot set showcases the quick, convenient, value appeals of a wide array of shelf-stable microwavable meal solutions—all in one place.
Grow categories in a SNAP
The addition of 3 million U.S. households to the Supplemental Nutrition Assistance Program (SNAP, formerly known as food stamps) during October raises the number of eligible households to 18 million and creates new retail opportunities to synchronize promotional and merchandising efforts with the early-in-the-month dollar flow.
Kids in the kitchen build independence, memories
Family-centered activities such as cooking around Holiday time build memories, but can also become teaching and bonding moments—with a purpose...
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Moms want quick, easy meals during Holiday season |
Chief household shoppers are of two minds during the holiday season. They certainly think about the big gatherings, but they also need to be as expedient as possible in meeting their family food needs every other day of the Holidays
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SNAP Shoppers Spend More in Early Part of Month
Retailers can capture SNAP shoppers at the beginning of the month, by doing the following:
- Move food category events that index high to
SNAP households - Utilize in-store displays to ensure in-stock levels
- Adjust inventory levels on key categories and brands to address increased consumer needs
*Supplemental Nutritional Assistance Program
Source: Government Assistance/Food Stamps In-Depths Fusion 4/10, Retailer SNAP tender data
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Home Use
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Giant-Carlisle Receives SNAP Award
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Retailers Rethink Ad Strategies
THE UNUSUAL ECONOMIC ENVIRONMENT of the past year has made some retailers take a new approach to their pricing and promotional strategies...
Rfg. Side Dishes
When moms or dads are putting together an entree for their family, it helps to have someone else take care of the sides.
Hope for the Holidays
For the 2009 holiday season, food retailers expect more of the same.
Beef Up
With cattle inventories at 50-year lows, retailers should prepare for the return of beef price inflation this year.
Produce Manager Makes Merchandising Fun
Whether it's the Super Bowl, Valentine's Day or Christmas, Lequitte Perry, produce manager at a Food City store here, makes good use of upcoming events to bring customers into her department.
Kowalski's Boo Bash Attracts Thousands
Kowalski's Markets' Boo Bash, a Halloween event for kids, attracts bigger crowds each year, officials said.
Schnucks Launches New Cooking School
Schnucks' newest store opened here yesterday, featuring the St. Louis-based company's first Schnucks Cooks Cooking School.
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