Frozen meals: essential to aisle success
Winning in frozen meals will drive overall frozen success. That's because the frozen meals category is number one...
Proteins and 24/7 meal solutions: A key to winning value-oriented consumers' trips
60 million U.S. households budget no more than $55 a week/$8 a day to buy food for the entire family...
'Healthy' and 'premium' buyers favor fresh taste, innovation and flavor
Healthy and premium buyers seek different traits in frozen foods. For both, though, fresh taste, innovation and flavor...
Frozen pies = sweet profits
Frozen pies provide comfort and convenience at a time consumers seek both. Driven in part by a 14% jump in consumption of heat-and-eat desserts, the frozen pie category is pegged...
shopper seasons
Fun foods spice up
October Fling
Family comfort and togetherness mark October Fling. School and work routines...
INSIGHT SNAPSHOT
Frozen meals are #1 in unit sales, units/buyer, and units/trip. Leverage frozen meals to increase total frozen aisle sales.
Supermarket News Articles
Supermarkets Could Enjoy Stay-Home Summer
Food retailers are positioning themselves to better capitalize on the potential for Americans to spend their summer enjoying the comforts of home instead of taking more costly vacations amid the current economic climate...
More Bang For the Buck This July 4th
Retailers last week said they anticipated the summer season to get off to strong start over the July 4th holiday, as consumers were ready to gather around their grills for a long weekend of celebrations...
The Tie-Ins That Bind
Pair hot dogs with buns, and shoppers will experience convenience. Add outdoor table cloths, bug spray and charcoal to the mix, and the same shoppers might also forego the extra trip to a competitor's store...
