Child Hunger Ends Here

Using Schools and Consumers to end Child Hunger Nationwide

More than one in five children nationwide don't always know where their next meal will come from, according to the U.S. Department of Agriculture. Food insecurity, which is defined as not having consistent access to food, is a reality in every county in America, and consumers are taking note. In fact, 72 percent of Americans agree that the child hunger problem is an issue that must be solved.1

That's why ConAgra Foods is expanding its Child Hunger Ends Here (CHEH) program to strengthen its fight against child hunger. "We're linking our brands to a cause our consumers really believe in," say Ann Rindone, director of integrated marketing for ConAgra Foods.

After a successful premier campaign last year in combating child hunger, CHEH has just delivered an annual plan and message to support its goal of donating 5 million meals to Feeding America this school year.

Retailers can help make a difference in their own communities - and maximize sales- by leveraging CHEH initiatives happening throughout the year:

Sept. - Dec. 2011: Consumers can go to ChildHungerEndsHere.com to sign up their school to participate in a food drive benefitting local food banks, as well as UPC collection of ConAgra Foods products. For each UPC sent in, CHEH will donate one meal to Feeding America.
March - May 2012: Consumers can purchase specially marked packages with the CHEH red push pin found on the front panel. Those packages will have a special code that can be entered at ChildHungerEndsHere.com. For each code entered, CHEH will donate a meal to Feeding America.

"Child hunger exists in every county across the nation, and the current state of the economy has heightened the need as well as the public's will to help fight child hunger," say Kori Reed, Vice President of foundation and cause. "Retailers can help shoppers nourish their own families while also extending a helping hand to children and families facing hunger."

1 Feeding America Brand Tracking Study, Wave 8.