Banquet Fruit Pies: sweet incremental sales

Banquet turns pie, a classic American comfort food, into a frozen-aisle opportunity for today. The single-serve line of Banquet Fruit Pies suits small households, and delivers portion control and value. Each real-fruit pie satisfies snack-eating occasions and is an incremental purchase for 78% of consumers, ConAgra Foods research shows. Indeed, the line's sales are 95% incremental to Banquet Dinners and Banquet Pot Pies.

Launched last month, the Banquet Fruit Pies line comes in apple, cherry-berry and peach flavors' all with a half-serving of real fruit and flaky crust, and all fast, neat and easy to heat in the microwave or oven.

The innovative dessert has quickly posted dollar sales per store greater than the average new item launch of a single-serve. Some 79% of Banquet Pot Pie consumers expressed a strong purchase interest in Banquet Fruit Pies. Also, nearly half of Banquet core users buy frozen pies (45%¹) and support the sales surge in single-serve frozen desserts.

¹Source: IRI panel data U.S. all outlets, 52 weeks ended 10/12/2008.

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Fresh lunch: the next big idea for frozen

Consumer demand has shifted away from frozen paninis and conventional entrees for lunch. People today prefer to heat and eat frozen dishes that have fresher tasting, less-processed ingredients they can easily recognize when looking at the product package.

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Healthy Choice Lunch Steamers to restart single-serve meals

The recession took the steam out of single-serve frozen sales: 5.5 million more unemployed than a year ago gave office microwaves a rest; people at home ate leftovers instead.

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What's for dinner? More say 'frozen'

The usual American dinnertime is unlike anything Norman Rockwell depicted. People often fit the meal in between tasks and activities and are usually in no mood for lengthy meal prep. "We rarely cook from scratch anymore. We're on the move. Double-income families are more prevalent, and people want convenient alternatives that help them produce a family meal," notes John Plaso, vice president-business development, ConAgra Foods.

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Healthy Choice Redefines Healthy Lunch

Healthy Choice Lunch Steamers offer steam-cooked freshness and simplicity with fewer and better ingredients—prepared in one easy step—with no poking or stirring. When Healthy Choice Lunch Steamers breakthrough on shelves, lunch will never be the same.

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Total Frozen Meals

Frozen Single Serve Meals is 67% of Total Frozen Meals¹.

• Growing Frozen Single Serve Meals is key to driving Total Frozen Meals
• Increasing household penetration and buy rates for the lunch occasion will drive Single Serve Meals growth.

¹ Source: IRI Panel Data 52 w/e Sep 2009 Fz D/E shoppers All Outlets; IRI Scan 52 w/e Dec 2009 FDMx